Our office was commissioned to plan the interior design of the new office of HEINEKEN Hungária Sörgyárak Zrt. in June 2021. As Project Manager, CBRE helped us do the preparatory work, select the new rental property, and conduct the preliminary needs assessment. As a result of the consultation process, the client chose a more practical and more compact new-build office rental on the Aréna Business Campus developed by ATENOR to replace their previous office on Dózsa György street.

Thanks to the careful preparation, the client already arrived with specific requests, a roughly accurate budget, a finalized schedule, as well as their own brandbook, so the substantive part of the planning process could proceed at a quick pace. When planning the new office, we took into consideration the characteristics of the newly built rental zone, its basic technical parameters, the lighting and ceiling structure provided by the builder, and we complemented this with low-key, textural interior design occasionally characterized by industrial simplicity, in order to keep the project costs at the most optimal level possible.

Our goal was to integrate the distributed brands into the interior design rather than only display them on the labels. The reception counter is a good example for this, where the iconic HEINEKEN glass bottle appears en masse, forming a curved, generous counter, with the slightly tilted bottles representing the gesture of offering a drink. The conference rooms are of various sizes, and they are named after different brands. They subtly differ from the main design both graphically and in their flooring, but they match each other in terms of pattern and texture.