Samsonite, Etele Plaza
The latest Samsonite store, which opened in Etele Plaza this fall, has broken with the image of previous stores thanks to a brave decision on the part of the leadership, so we had the opportunity to rethink the form language represented by the brand. We wanted to provide a clean background for the diverse color scheme of the product placements, to make it worthy of a premium brand and further strengthen the feeling in customers that they can access a high-quality product in the store.
It is the products that represent color in the strong monochrome contrast. The logos, which are streamlined with the plane of the furniture, the screens, the illuminated graphics, as well as the hidden back-office door all derive from the clean form language and functional solutions of the suitcases sold by Samsonite.